Using Emerging Technologies in the Introductory Managerial Accounting Course to Increase Interest in the Accounting Major and Technology Competencies

Abstract

Including technology in the accounting curriculum encourages the adoption of active learning whereby students explore accounting from an individualized manner that better engages students, motivates them to problem solve, and hopefully, allows them to enjoy the learning process and gain more from it. From a curriculum planning standpoint, the introduction of active learning-based technology curriculums also provides information about the perceptions students have about themselves, the accounting profession, and the role technology plays in accounting. Collectively, all this information can be used to guide student interest in accounting as an academic major. 

This research article studies the implementation of Cuddly Stuffed Animals – Join, a case that integrates Power BI software into the introductory managerial accounting course and examines if it increased student understanding of the Extracting Transforming and Loading (ETL) process and if interaction with the case motivated interest in accounting as an academic major.